Become the catalyst.

Join the women-led community where experienced B2B marketers grow into the AI marketing leaders their organizations look to.

Request your invitation

Benefits of joining

What membership holds

Know what matters.

A curated daily feed and weekly live Firesides that tell you exactly what's worth your attention in AI and marketing.

Build with confidence.

A library of practitioner-tested AI skills and workflows, with community-only access to founder-led learning.

Belong to a trusted circle.

Experienced peers and candid conversation in a room built for it.

Advance your career.

Fresh AI marketing jobs every Monday, and a direct line to proven talent when you're hiring.

The founders

Led by women who do the work

Lisa Peyton with her dog Betty

Lisa Peyton

Connect with Lisa on LinkedIn

Lisa Peyton is an AI consultant and enterprise marketing strategist with more than two decades of experience bringing emerging technologies into marketing. A professor of AI for strategic communications and creator of top-rated Maven courses on AI content marketing, she leads educational programming, marketing content, and brand voice for the collective.

Cynthia Hester

Cynthia Hester

Connect with Cynthia on LinkedIn

Cynthia Hester is a senior AI marketing consultant for enterprise who spent years in marketing at Google, where she was on hand for the launch of Bard, the company's first consumer AI platform. A certified health coach as well, she leads AI health and wellness for the collective, helping marketers adopt AI without burning out.

Lisa Oda

Lisa Oda

Connect with Lisa on LinkedIn

Lisa Oda is the founder of HiveStir, a strategic consultancy helping brands grow through smart positioning, clear messaging, and content systems built for scale. With more than fifteen years in brand and content leadership at companies like eBay, Upwork, and Pure Storage, including a patented marketing system she drove at eBay, she leads top of funnel and brand awareness for the collective.

Daylene Long

Daylene Long

Connect with Daylene on LinkedIn

Daylene Long is the founder of Catapult X, a market and product development company serving science and STEM education and career-technical education partners. The force behind the Educators Pick Best of STEM awards, she brings deep expertise in AI-enabled research and workflow design, leading AI systems and workflows for the collective.

Who this room is for

Marketing professionals first, fluent in AI

Who we are

A women-led collective of experienced B2B marketers who use AI responsibly and with purpose. One community built for people who know their craft and want to keep getting sharper.

Who you are

  • You work in B2B marketing or communications. Brand, content, campaigns, comms, PR, it all counts.
  • You bring 5+ years of marketing experience and a track record you're proud of.
  • You're curious about AI and confident using it, and you're always up for learning more.
  • You bring kindness and curiosity, and you do your best work when learning feels collaborative.

Already there or growing into it. Either way, you belong here.

From the community

In their words

The mix of up-to-the moment AI news and a structured plan to implement was taught each week in a way that I ended with a completed project!
Johanna
Lisa is super engaging and her content is both practical and stellar! I highly encourage anyone interested in staying on the leading edge of AI to take advantage of her programs.
Lynn
This class is a welcoming community of learners.
Kasy

Questions

Answers, candidly

Who is this community for?

Experienced B2B marketing and communications practitioners, brand, campaigns, PR, comms, and corporate marketing, who want to build real AI fluency alongside peers who do the work.

How do I join?

You request an invite. Share your name, your LinkedIn profile, and an optional note about what you hope to contribute and receive. We review every request to keep the community a curated room of experienced practitioners who genuinely fit.

What does it cost?

Joining the community is free. The founders offer courses, workshops, and events that deepen the experience, and members receive exclusive discounts on founder offerings.

What are Friday Firesides?

A live weekly session every Friday at 10 am Pacific, exclusive to the community. Bring your questions, your challenges, and your morning beverage of choice. Sessions are live and unrecorded so the conversation stays candid.

Can men join?

Yes. The collective is women-led, and members of any gender who thrive in collaborative, women-led spaces are welcome here.

Why did you create this community?

The four of us were each doing this work alone, and we knew marketers navigating AI deserved one trusted room instead of four. We built the community we wished existed: practitioners learning together, led by women who do the work every day.

What are your values?

A catalyst makes everything around it work better and faster. That's our mission: to catalyze experienced B2B marketers to use AI with judgment and confidence, inside one trusted, women-led community run by practitioners who do the work. So we share what we build, we say what we mean, and your marketing expertise leads while AI amplifies it. The room gets sharper together.

The room is ready for you.

Membership is curated and by request. Share your name and your LinkedIn profile, and we'll take it from there.

Request your invitation